If you're new to marketrnotes and the marketing game you might not know this, but people buy from people. Brands aren't trustworthy. They have to work extremely hard to gain consumer trust. That's where the founder brand comes intoplay. It's time to step out of the shadows.
People trust people! It's that simple. With that in mind building a "founder brand" in conjunction with your business's brand is worth the time and effort. You'll find your "founder brand" will take off and gain more traction well before your business/company brand does.
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