Ben Francis is an exceptional billionaire. He didn't attend an Ivy League school, work for a large corporation, or inherit a fortune. Instead, he founded his own sportswear company, Gymshark, in his parents' garage at the age of 19. Today, it stands as one of the most prosperous online brands...
If you're new to marketrnotes and the marketing game you might not know this, but people buy from people. Brands aren't trustworthy. They have to work extremely hard to gain consumer trust. That's where the founder brand comes intoplay. It's time to step out of the shadows. People trust people!...
That start-up phase is so exciting but with it comes that urge to become profitable as quickly as possible, and there's nothing wrong with that. However in most cases making these 5 marketing mistakes will set you back, so avoid them at all costs....
What's the difference between regular marketing and branding? The best way I know to describe that is actually a story about a tow truck. Imagine that you are on your way to something that's really important, that might be emceeing your parent’s 60th wedding anniversary, it might be a...
