It's the end of another week and here is your weekly wrap-up of what you need to know to make informed marketing decisions. Let's get into it.
The holiday shopping season has started
Seems early? According to Axios, big retailers like Walmart have already started running holiday offers.
Budgets will be big this season with savvy shoppers looking to make their money stretch as far as possible. Some brands have already started adapting by introducing more budget-friendly categories, like Walmart’s “Toys under $25” section, as an example.
Have you started work on your holiday season marketing efforts yet?
The good news high-income shoppers are still spending
New figures out of the US show that people earning $100,000 or more have increased spending by 20%. People earning $50,000 to $100,000 increase spending 8% more. People earning below $50,000 decreased spending by 1%.
Why we care: As we move into the holiday season understanding everything you can about your customers can be the difference between your ads killing it or flopping.
A new report by HyperAuditor tells us what we already know?
HypeAuditor analysed 77.6M Instagram posts made by 13.6M influencers worldwide and discovered Reels produce the most brand awareness.
Image content is still the dominant post format with 42.2% of the distribution and Reels are responsible for 33.8% of the entire estimated reach distribution.
Why we care: Well we kind of already knew this but if you want to improve your brand’s visibility organically, it’s time to move away from images and carousels and start creating more Reels.
Bit Sized News
- Twitter is launching Circle, a feature that lets you Tweet to a select crowd of people, and vice-versa.
- YouTube is testing a “Promotions” tab where you can promote content from the platform instead of Google Ads Manager. If you’ve been selected for the test phase you should see a tab in the Content page of Studio.
- Snapchat is also rolling out a BeReal clone, following Instagram’s move to imitate the popular app.