What's the difference between regular marketing and branding? The best way I know to describe that is actually a story about a tow truck.

Imagine that you are on your way to something that's really important, that might be emceeing your parent’s 60th wedding anniversary, it might be a $200 million deal that you're going to take a 15% Commission. The point is you've been working for it for a long time it's super important to you and you can't phone it in, it must be you that's there.

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