It doesn't matter who you talk to in advertising, everyone will say the same thing. Spend all your time on the headline. In this email we will be diving into the world of advertising with the book "Breakthrough Advertising" by Eugene Schwartz. The book is filled with valuable insights and principles for writing effective headlines, and we will be sharing some of these principles with you, so you can start writing headlines that grab your audience's attention and motivate them to take action.

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