The SEO process in a nutshell

Hi Reader,
SEO is a big topic but in its simplest form it’s the practice of growing a website’s traffic from organic search results. Everyone can benefit from it, and it offers free targeted traffic.
Like most things, the correct process can dramatically increase your results. In this email, I will break the process into four steps.
1. Sorting out your technicals
Technical factors can impact rankings and even prevent your site from appearing in search results.
Unless you’ve instructed Google...